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• file:5第5章 广告创意.pdf
• file:12-经营杠杆和财务杠杆.pdf
• file:03-长期证券的定价.pdf
• file:11-预期报酬率和资本成本.pdf
• file:05-财务报表分析.pdf
• file:02-货币的时间价值.pdf
• file:07-现金和有价证券管理.pdf
• file:06-营运资本管理概述.pdf
• file:10-资本预算方法.pdf
• file:lecture6.ppt
• file:PADBS 10 Cursors.pptx
• file:PADBS 01 Introduction.ppt
• file:PADBS 13 Concurrency control Failure recover.pptx
• file:PADBS 12 Transactions Authorization Security.pptx
• file:PADBS 15 XML XPath XQuery.pptx
• file:PADBS 07 Structured query language 2-2.pptx
• file:PADBS 09 Stored procedures.pptx
• file:PADBS 03 Relational data model.pptx
• file:Ch 5- Product Service andBrand2014.pdf
• file:Ch7- Marketing communication -1.pdf
• file:Ch2-Marketing research - for students.pdf
• file:Ch6 Price andpromotion-updated(2).pdf
• file:Ch1-Introduction to Marketing2014.pdf
• file:CH 5 product and branding 2.pdf
• file:Ch4-Customer-drivenstrategy2014-for students.pdf
• file:Ch8 Marketing Channel 2014.pdf
• file:Ch 3 Consumer Behavior2014 (1)-for students.pdf
• file:第9-10章（精简）.pdf